Standards in this Framework
| Standard | Description |
|---|---|
| 1.1.1 | Describe how the Internet and the World Wide Web work. |
| 1.1.2 | Investigate roles and responsibilities behind the development of a Web site. |
| 1.1.3 | Understanding the Web design environment. |
| 1.1.4 | Create conventions for filenames and URLs. |
| 1.1.5 | Set a directory structure. |
| 1.1.6 | Identify and use tags on a Web page |
| 1.1.7 | Document HTML code using comments. |
| 1.1.8 | Save a text document as an HTML file. |
| 1.1.9 | Specify Headings. |
| 1.1.10 | Format Web page text. |
| 1.1.11 | Insert HTML entities, superscripts, and subscripts. |
| 1.1.12 | Create a horizontal rule. |
| 1.1.13 | Create ordered and unordered lists |
| 1.1.14 | Learn where to place anchors on a Web page. |
| 1.1.15 | Create links. |
| 1.1.16 | Create links to email. |
| 1.1.17 | Use the <img> element. |
| 1.1.18 | Use and image as a link |
| 1.1.19 | Organize files in your web directory. |
| 1.1.20 | Understand paths and their application to links. |
| 1.2.1 | Identify the differences between HTML and CSS. |
| 1.2.2 | Write CSS Styles. |
| 1.2.3 | Create an embedded style. |
| 1.2.4 | Understand and use the font property. |
| 1.2.5 | Control line spacing and white space. |
| 1.2.6 | Change foreground and background colors on a Web page. |
| 1.2.7 | Create and apply inline styles. |
| 1.2.8 | Use classes to style several tags |
| 1.3.1 | Identify the differences between dependent and independent classes |
| 1.3.2 | Use external style sheets to format several Web pages. |
| 1.3.3 | Understand how to position text on a Web page. |
| 1.3.4 | Use CSS pseudo-elements. |
| 1.3.5 | Use the <span> tag. |
| 1.3.6 | Create and apply an independent class. |
| 1.3.7 | Use the <div> tag. |
| 1.3.8 | Investigate the box model. |
| 1.3.9 | Explore the padding, margin, and border properties. |
| 1.3.10 | Group links on a page. |
| 1.3.11 | Identify the Pseudo-class selectors. |
| 1.3.12 | Use CSS to style links. |
| 1.3.13 | Create a stylized navigation. |
| 2.1.1 | Explore Web Design Fundamentals. |
| 2.1.2 | Explore Design Theory. |
| 2.1.3 | Understand graphics file formats (vector versus raster). |
| 2.1.4 | Investigate graphics editors. |
| 2.1.5 | Understand computer color basics. |
| 2.1.6 | Control color properties with CSS. |
| 2.1.7 | Optimize images for web use. |
| 2.1.8 | Understand layering organization. |
| 2.1.9 | Understand masking and channels. |
| 2.1.10 | Understand typography use for the web. |
| 2.1.11 | Understand ethical use of copyrighted materials. |
| 2.1.12 | Use basic animation techniques. |
| 2.1.13 | Practice industry acceptable aesthetic techniques. |
| 2.2.1 | Control background images with CSS. |
| 2.2.2 | Float and image or text. |
| 2.2.3 | Control image properties with CSS. |
| 2.2.4 | Understand and use the clear property. |
| 2.2.5 | Change list style type and position. |
| 2.2.6 | Format and float headings. |
| 2.2.7 | Work with background properties. |
| 2.3.1 | Understand resolution as it applies to the Box Model. |
| 2.3.2 | Create boxes for layout. |
| 2.3.3 | Size and position boxes. |
| 2.3.4 | Determine how to control overflow for a box. |
| 2.3.5 | Understand padding, margins, and border properties. |
| 2.3.6 | Understand resolution as it applies to the Box Model. |
| 2.3.7 | Create boxes for layout. |
| 2.4.1 | Designing for multiple screen resolutions. |
| 2.4.2 | Crafting the look and feel of a site. |
| 2.4.3 | Creating a unified site design. |
| 2.4.4 | Designing for the user. |
| 2.4.5 | Designing for accessibility. |
| 2.4.6 | Use the <div> tag to create formatting sections of a document. |
| 2.4.7 | Use <span> tag to format elements in a document. |
| 2.4.8 | Understand the positioning properties. |
| 2.4.9 | Create a print style sheet. |
| 2.4.10 | Use multiple style sheets. |
| 3.1.1 | Discern the difference between data tables and layout tables. |
| 3.1.2 | Understand the importance of using CSS for layout versus tables for layouts. |
| 3.1.3 | Learn how to nest a data table within a CSS layout. |
| 3.1.4 | Create styles to change the appearance of a table. |
| 3.1.5 | Understand how to position cell contents. |
| 3.1.6 | Understand how to position a table. |
| 3.1.7 | Understand how to manipulate table cells. |
| 3.2.1 | Create an HTML form. |
| 3.2.2 | Create fields for text. |
| 3.2.3 | Create text boxes. |
| 3.2.4 | Understand how to choose appropriate form controls. |
| 3.2.5 | Create radio buttons, check boxes, and list boxes. |
| 3.2.6 | Create selection lists. |
| 3.2.7 | Talk about HTML Form validation (but don’t use) |
| 4.1.1 | The beginning stages of Web site development. |
| 4.1.2 | The importance of understanding a site’s target audience and how that understanding can affect site development. |
| 4.1.3 | Methods for getting a site developed. |
| 4.1.4 | Baseline considerations for every site, including navigation, organization, graphic design, and content development. |
| 4.1.5 | Understand the Web site development process. |
| 4.1.6 | Create a site specification. |
| 4.1.7 | Identify the content goal. |
| 4.1.8 | Analyze their audience. |
| 4.1.9 | Build a Web site development team. |
| 4.1.10 | Create a site storyboard. |
| 4.1.11 | Publish their Web site. |
| 4.1.12 | Test their Web site. |
| 4.2.1 | Create usable navigation. |
| 4.2.2 | Build text-based navigation. |
| 4.2.3 | Use graphics for navigation and linking. |
| 4.2.4 | Use lists for navigation. |
| 4.2.5 | Build horizontal navigation bars. |
| 4.2.6 | Build vertical navigation bars. |
| 4.2.7 | Use background color and graphics to enhance navigation. |
| 4.2.8 | Create hover rollovers. |
| 4.3.1 | Investigate Accessibility Standards. |
| 4.3.2 | Explore and implement Web Content Accessibility Guidelines (WCAG). |
| 4.3.3 | Explore and understand Section 508 Standards. |
| 5.1.1 | Learn the basics of multimedia and executable content. |
| 5.1.2 | Embed Social Media Widgets on a Web page. |
| 5.1.3 | Explore the various formats available for Web-based video, the factors that determine which one to use. |
| 5.1.4 | Determine the demographics of the viewing audience, what they’re watching, and why. |
| 5.1.5 | Investigate how and why companies are using Web-based video, and how audiences are responding to these efforts. |
| 5.1.6 | Explore what goes into producing professional videos. |
| 5.2.1 | Identify the different types of sites that make up the Web, how each differs from the other, and how marketers can take advantage of each type of site |
| 5.2.2 | Understand the importance of keeping visitors coming back to a site |
| 5.2.3 | Learn the methods that sites utilize to increase customer retention |
| 5.2.4 | Explain the issues involved in copyrighting, trademarking, and licensing |
| 5.2.5 | Identify the issues related to working in a global environment |
| 5.2.6 | Define web-related mechanisms for audience development (attracting and retaining an audience) |
| 5.2.7 | Identify how the Web is different from other marketing tools and the added value it can provide to marketers in developing brands |
| 5.2.8 | Discover how to promote and market your Web site to help drive new and returning traffic |
| 5.2.9 | Learn how marketers can track Web sites and what information relating to a Web site they can analyze |
| 5.3.1 | Define social media. |
| 5.3.2 | Understand how and why social media grew to play such an important role in the Web. |
| 5.3.3 | Explore the demographic breakdown of social media users and how their use of various applications differs. |
| 5.3.4 | Investigate the various types of social networks, how social networking sites function, and how marketers use these sites to build an audience. |
| 5.3.5 | Differentiate between Blogging and Content Management Systems. |
| 5.3.6 | Examine benefits and potential pitfalls of using Blogging and Social Media. |
| 5.3.7 | Explore Wikis and how they harness the collaborative nature of a user community. |
| 5.3.8 | Add Fresh Content with RSS/XML feeds. |
| 5.3.9 | Define “Mashups” and how they give marketers a unique opportunity to present features and information pulled together from other social media tools. |
| 5.3.10 | Explore the creation of Virtual worlds, how people communicate using avatars. |
